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CVP® (Consumer Value Products) is a family of products designed to provide a value alternative for the retailer. These categories include analgesics, cough/cold remedies, personal and dental care and other HBC/medication products. CVP products are also available in the general merchandise, candy and non-edible grocery categories.
Brand highlights:
- 40-60% gross profit margins
- Increased incremental sales
- Nationwide brand recognition
- Exclusive to McLane customers
To find CVP products, choose a product category.
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